Resources
Guides & playbooks for growing online
Practical, no-fluff answers from our growth team — local SEO, reviews, websites, and the questions owners actually ask.
Guide
The local business owner's guide to winning the Google map pack
The three-listing map pack captures the majority of local search clicks. Here's what actually determines who appears there — and the five fixes with the biggest impact.
Jun 10, 2026 · 6 min read
Playbook
How to respond to negative reviews — with templates that protect your reputation
Your response to a bad review is written for the thousand future customers who read it, not the one who wrote it. Here's the framework and copy-paste templates.
May 21, 2026 · 5 min read
Guide
Website redesign checklist: 12 things your business site must do in 2026
Most small business websites fail the same dozen checks. Run this list against yours — each miss is costing you customers you'll never know about.
Apr 14, 2026 · 7 min read
Guide
AEO explained: how to get your business recommended by AI assistants
Customers now ask ChatGPT and Google's AI for recommendations. Answer engine optimization decides whether your business is the answer.
Mar 2, 2026 · 5 min read
Playbook
Audit your own online presence in 20 minutes (before your customers do)
Search yourself the way a customer would and score what you find. This 15-point self-audit reveals exactly where you're losing people.
Feb 11, 2026 · 4 min read